Qualitative and Quantitative Research Combined
Quantum Insights offers a new hybrid option that combines traditional methodologies, bringing a new dimension to your B2B market research. The Best of Both Worlds hybrid market research tool yields results from larger samples found in quantitative surveys with the additional in-depth interviewing results of a qualitative survey.
Best of Both Worlds is the right solution when:
- The universe you need to reach is relatively small
- Your target audience is hard to reach business executives
- You need quantitative style numbers and analysis even if they are only directional
- You want deeper exploration of key issues
This methodology has been successfully used in industries such as manufacturing, specialty software, aerospace, fashion, financial services and can certainly be applied to other industries as well.