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Hybrid Market Research

marketresearch

Qualitative and Quantitative Research Combined

Quantum Insights offers a new hybrid option that combines traditional methodologies, bringing a new dimension to your B2B market research. The Best of Both Worlds hybrid market research tool yields results from larger samples found in quantitative surveys with the additional in-depth interviewing results of a qualitative survey.

Best of Both Worlds is the right solution when:

  • The universe you need to reach is relatively small
  • Your target audience is hard to reach business executives
  • You need quantitative style numbers and analysis even if they are only directional
  • You want deeper exploration of key issues

This methodology has been successfully used in industries such as manufacturing, specialty software, aerospace, fashion, financial services and can certainly be applied to other industries as well.

 

For More Information

You probably agree that market research is a necessary activity for any major company, but its cost has often been open to question. In many cases, it’s not the cost of specific research projects, but the validity of the projects themselves, that needs to be evaluated. Many companies engage in extensive research activity, often including […]

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