How impactful is your current research activity?
Many companies sponsor extensive research activity, often including legacy studies that have been carried out for years. But how impactful, really, is your current research activity? How relevant to the current needs or strategy of the organization? Are you making the best use of limited funding?
Evaluate your research activity to maximize ROI
We offer a rare service to our clients, a proprietary evaluation of the entire research activity to answer these questions objectively, with the aim of providing a set of recommendations to maximize the ROI of research investment.
The Evaluation Process
To accomplish this, we work directly with marketing and research department heads, as well as other internal stakeholders who use and/or fund research. As outsiders, we can address these issues from a rational, cost-benefit perspective–not by challenging current practices, but helping to align expenditures with larger strategic objectives and the actual use being made of the findings.
- While tracking studies may be a valuable source of information, they may not need to be conducted as often, or as extensively, as they currently are.
- Or efforts funded by different departments might be combined to avoid duplication.
- We might also recommend investing in newer methodologies or sources of information that could meet the same objectives more effectively.
Audits are a relatively inexpensive way of maximizing the ROI of research spend and gain buy-in from the various corporate stakeholders, including the ever-vigilant finance department.