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March 17, 2016 by Linda Marholin

Research Audits: How to determine if you are getting the most from your Market Research

You probably agree that market research is a necessary activity for any major company, but its cost has often been open to question. In many cases, it’s not the cost of specific research projects, but the validity of the projects themselves, that needs to be evaluated. Many companies engage in extensive research activity, often including […]

Filed Under: Uncategorized

August 4, 2014 by

Research Was Key to One of the Biggest Successful PR Campaigns Ever

Late last year I was asked by TV Access to offer input on the relationship between research and PR for an article they were having published. TV Access specializes in public service announcement campaigns for non-profits, corporations, and government agencies. The focus of the article was to cite research as a growth area for PR […]

Filed Under: Market Research Tagged With: Public Relations

August 4, 2014 by

A Comparison of Quantitative and Qualitative Market Research

Understanding the core differences between quantitative and qualitative research can help determine which methodology will provide you with the best solutions.  Quantitative research produces precise measurements.  It measures specific variables and yields results that are reported with numbers and statistics.  Objectivity, clarity and consistency are important so the research is done under controlled conditions eliminating bias […]

Filed Under: Qualitative Market Research, Quantitative Market Research

August 4, 2014 by

Determining a Unique and Effective Corporate Positioning

Success usually demands standing out from the competition. To do this requires an effective positioning strategy, to be the foundation of your marketing plan.  In order to select a positioning strategy, you should define the context of your market, identify specific competitors, focus on specific audiences, and then determine what to say to them. The […]

Filed Under: Corporate Positioning

For More Information

You probably agree that market research is a necessary activity for any major company, but its cost has often been open to question. In many cases, it’s not the cost of specific research projects, but the validity of the projects themselves, that needs to be evaluated. Many companies engage in extensive research activity, often including […]

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