You probably agree that market research is a necessary activity for any major company, but its cost has often been open to question. In many cases, it’s not the cost of specific research projects, but the validity of the projects themselves, that needs to be evaluated. Many companies engage in extensive research activity, often including […]
Research Was Key to One of the Biggest Successful PR Campaigns Ever
Late last year I was asked by TV Access to offer input on the relationship between research and PR for an article they were having published. TV Access specializes in public service announcement campaigns for non-profits, corporations, and government agencies. The focus of the article was to cite research as a growth area for PR […]
A Comparison of Quantitative and Qualitative Market Research
Understanding the core differences between quantitative and qualitative research can help determine which methodology will provide you with the best solutions. Quantitative research produces precise measurements. It measures specific variables and yields results that are reported with numbers and statistics. Objectivity, clarity and consistency are important so the research is done under controlled conditions eliminating bias […]
Determining a Unique and Effective Corporate Positioning
Success usually demands standing out from the competition. To do this requires an effective positioning strategy, to be the foundation of your marketing plan. In order to select a positioning strategy, you should define the context of your market, identify specific competitors, focus on specific audiences, and then determine what to say to them. The […]