Linda Marholin, Managing Partner: Linda has been in marketing research for over twenty years and has managed a wide variety of domestic and international strategic projects. She has worked on the client side with companies like MCI International and Optical Data Corporation (where she started their market research department). She has also worked on the consulting and supplier side of the business with well-respected market research companies including Maritz Marketing Research, Yankelovitch Partners, and BAIGlobal (now Synovate/IPSOS).
Linda has led research projects with a wide-range of clients, including those in the healthcare, education, advertising, publishing, financial services, telecommunications, retail, and travel & entertainment industries. She has particular expertise in designing and implementing a vast array of studies including segmentation, tracking, positioning, branding, new product/concept development, pricing, market sizing, and advertising effectiveness.
In addition to her quantitative expertise, Linda is a trained focus group moderator and has worked on numerous qualitative projects. Linda is responsible for developing and managing both the quantitative and qualitative research services.
Linda has earned her Professional Researcher Certification (PRC) at the expert level from the Marketing Research Association (MRA). She is a past president of the Connecticut Chapter of the American Marketing Association (AMA). Linda is a contributing writer to the newly released Marketing Concepts that Win, by friend and colleague Martha Guidry. Linda has also earned a BA in economics (concentration in statistics) from George Washington University and an MBA from Rider University.