Strategic Thought Partners

• Linda Marholin, Managing Partner
• Jenifer Simson, Managing Partner
• Patricia Callahan, Senior Project Director

Linda Marholin, Managing Partner

Linda has been in marketing research for close to twenty years and has managed a wide variety of domestic and international strategic projects. She has worked on the client side with companies like MCI International and Optical Data Corporation (where she started their market research department). She has also worked on the consulting and supplier side of the business with well-respected market research companies including Maritz Marketing Research, Yankelovitch Partners, and BAIGlobal.

Linda has led research projects with a wide-range of clients, including those in the education, advertising, publishing, financial services, telecommunications, retail, and travel & entertainment industries. She has particular expertise in designing and implementing segmentation, tracking, and branding research. She directs studies in new product development, pricing, market sizing, and advertising business issues.

In addition to her quantitative expertise, Linda is a trained focus group moderator and has worked on numerous qualitative projects. At Quantum Insights Linda is responsible for developing and managing the quantitative research services as well as sharing her expertise on the qualitative side of the house.

Linda is the immediate past president of the Connecticut Chapter of the American Marketing Association (AMA). She earned her BA in economics (concentration is statistics) from George Washington University and her MBA from Ryder University.

Jenifer Simson, Managing Partner

Jenifer founded Simson Market Research, LLC (before establishing with Linda, Quantum Insights, LLC). There she ran qualitative market research projects. She designed and moderated focus groups of business decision makers, entrepreneurs, consumers, teachers, etc.

Jenifer has been knee deep in research and exploring motivations of individuals and markets since early in her career. She analyzed companies, management teams, and industries for The Travelers in the mid-1980's. She then managed over $5 billion in portfolio assets, her portfolios equaling or exceeding targeted bogeys before diving into commodity research and trading. At CIGNA she managed a team of consultants, lead research efforts, and project managed large studies and consulting jobs for CIGNA's Global Portfolio Services.

At Quantum Insights, Jenifer is responsible for managing and developing the qualitative research services as well as sharing her analytical expertise with the quantitative side of the house. She is also seasoned and respected focus group moderator

Jenifer earned her Masters in Business from Cornell University and along the way picked up a CPA and CFA. She has an economic degree from the University of Washington.

Patricia Callahan, Senior Project Director

Patti brings two decades of quantitative market research experience to Quantum Insights' projects. She has worked on the client side with research committed companies like The Hartford Financial Services Group and Hartford Steam Boiler Inspection & Insurance Company. Patti has also worked on the supply side with Stratman Group and Heakin Research, and as the president of her own consulting company.

She has developed and implemented studies with Fortune 500 companies. Patti has extensive experience creating and establishing customer satisfaction and benchmarking programs. Her areas of expertise include all phases of quantitative research design, including survey design, data analysis and report writing, with quality her top priority. Patti earned her B.A. from the University of Connecticut.