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Linda Marholin, Managing Partner
Linda has been in marketing research for close to
twenty years and has managed a wide variety of domestic and
international strategic projects. She has worked on the client side
with companies like MCI International and Optical Data Corporation
(where she started their market research department). She has also
worked on the consulting and supplier side of the business with
well-respected market research companies including Maritz Marketing
Research, Yankelovitch Partners, and BAIGlobal.
Linda has led research projects with a wide-range
of clients, including those in the education, advertising, publishing,
financial services, telecommunications, retail, and travel &
entertainment industries. She has particular expertise in designing and
implementing segmentation, tracking, and branding research. She directs
studies in new product development, pricing, market sizing, and
advertising business issues.
In addition to her quantitative expertise, Linda
is a trained focus group moderator and has worked on numerous
qualitative projects. At Quantum Insights Linda is responsible for
developing and managing the quantitative research services as well as
sharing her expertise on the qualitative side of the house.
Linda is the immediate past president of the
Connecticut Chapter of the American Marketing Association (AMA). She
earned her BA in economics (concentration is statistics) from George
Washington University and her MBA from Ryder University.
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