Insightful Analysis

Capabilities

• Quantum Insights senior team members average 20 years of research and business experience.
• Our multi-disciplinary team is well equipped to conduct all forms of research, from qualitative exploratory work to large-scale market segmentation studies.
• Quantum Insights’ team has extensive experience conducting research with a wide range of respondents, from drunk drivers to CEOs, parents to teachers, small business entrepreneurs to senior executives.
• Quantum Insights works with clients in numerous industries, and has experience in both domestic and international research.

Qualitative Capabilities

• We use focus groups, in-depth interviews, observation, etc. to uncover the motivations, attitudes, and emotions that drive behavior.
• Our qualitative results are action-oriented: they can be used to implement strategy and tactics.
• They are designed to easily integrate into quantitative analyses that complement and clarify each other.
• We have assembled a team of senior level, highly skilled professionals who conduct our executive interviews.

  Methodologies
  

  Focus groups	Observation
  In-depth interviews	Ethnography and more

  Types of Studies
  

  New product/service development	Attitude
  Customer satisfaction	Advertising effectiveness
  Awareness and usage	Behavioral motivation

  Techniques

  • Projective (brand imagery & image association)
  • Free association
  • Role playing
  • Guided retrospection
  • Layout design

Quantitative Capabilities

• Quantum Insights uses a variety of quantitative techniques to understand the motivations, attitudes, and emotions that drive behavior.
• Our quantitative results address the underlying business issues and are action-oriented.
• Study and sample designs focus on “the right” audience and are projectable.
• We have developed a proprietary positioning tool that captures the unique essence of a company, brand or location.

Methodologies


• Telephone
• Internet
• Mail
• Intercept - malls, offices, trade shows, central location facilities, etc.

Types of Studies


New product/service development	Competitive research
Positioning	Segmentation
Corporate/brand equity	Concept testing
Customer Satisfaction	Tracking studies
Awareness and usage	Pricing and purchase intent
Attitude	Employee surveys
Corporate communications	Destination Research
Advertising – concept design, package testing

Positioning - A Unique Model

• Positioning is not just a public posture, but an integral component of corporate strategy. It is the manifestation of your strategic plan in the public arena.
• Quantum Insights offers a proprietary positioning tool (the John/Marholin Positioning Model) that will clearly determine how best to project yourself in the marketplace.

The Power of Positioning

• Positioning, like all marketing activity, exists in a competitive context. Therefore, we build a successful positioning strategy that is uniquely suited to your company - and it won't work for your competition.
• To select a positioning strategy, we define the context; identify specific competitors; focus on specific audiences; and determine the approach.
• Our approach can involve analysis of your current materials; qualitative and/or quantitative research among key audiences, and in-depth analysis, reporting and consulting.
• The final output is a recommended positioning strategy for your company which organizes the most effective messages and determines where and how to position them for optimal results.
• Our positioning strategy can be combined with other research techniques to enhance other strategic elements of your research plan, including segmentation techniques and integration with database mining.